PR Coaching Can Really Boost Your Business Profile
owners, we all know we should invest some time in doing some PR work
after all it's an essential tool in raising the profile of your
business, and getting your customers to know more about you.
But doing it
is another matter. Often we don't have the time, or the know-how to
start a campaign.
PR is a form
not necessarily to increase sales as such, but to enhance your profile,
position yourself as an expert in your field which may then have a
knock-on effect on your sales and product awareness.
PR is not just
about writing a press release. It's more than that. You need someone
who has the time and the contacts in the media. Building up a PR
campaign is just as much about creating a relationship with the media
and the journalists, as well as your customers.
GetInThePress.com specialise in PR for the parenting and women's
consumer market. Over time, we have built up a strong relationship with
the editorial teams across national newspapers, parenting magazines,
women's magazines and reputable parenting websites. We know the
deadlines, how the journalists like to be approached, what features
they may be working on and how we can get your product on their pages.
up five tips to help kick start your PR Campaign:
to know your market. What media do your customers read?
to know a magazine/newspaper
read it with your PR Hat on. Look at stories, surveys, quotes from
people and start to think how YOUR BUSINESS could be there next time.
in a media database. You can do this yourself my researching on the
internet, leafing through a directory or phoning up the magazine
itself. There will be all sorts of journalists, from the Health Editor,
Parenting Editor, Book Editor so it's important to get the right
person. And don't forget all the freelance staff too.
GetInThePress.com has a parenting media database via their website. Do
take a look –
it will save you stacks of time.
a spidergram to get some PR angles flowing. Doodle some ideas of topics
related to your business
these could then be used as PR angles. If you make beauty products, can
you draw up some angles with newsworthy content adding some statistics
to give weight to your claim?
competitions as a great PR angle
by providing your products as competition prizes gives an alternative
way of gaining a bit of media space. But be wary of the minimum prize
values that magazines require
some are pretty hefty.
PR Coaching is
a great tool for anyone who wants to learn the ropes of PR, and handle
it themselves, but just needs a guiding hand. Our PR Coaching Packages
give you all the tools, tips and tricks to get your company picked up by
editorial teams. GetInThePress.com have a number of packages to suit all
budgets, and can also help with other elements of your marketing, such
as telemarketing, direct mail, copywriting, web development and
“.......Julie Sherwood's PR
Packages are a must for any small business. She really de-mystifies PR
and explains in easy to understand language the whole concept. With
great ideas to enable anyone to makes steps into doing their own PR, you
will keep coming back and drinking in once again Julie´s input and
Nick and Rachel Webb,