All kids want for a
cracking Easter is
a picnic with the
survey by Sainsbury’s reveals kids’ perfect Easter starts with family at
half of parents feel they need to opt for potentially expensive days out
over family fun at home
time with family ranks above going away on holiday and hanging out with
friends for kids
kids during the long school break followed by a four day bank holiday
weekend, means the Easter holiday period can be tricky to plan for
parents. Research released today by Sainsbury’s reveals that it’s
uncomplicated, special time with family that is most treasured by
children and parents, however parents worry they should be doing more.
The nationwide survey asked 1,000 children
to describe their perfect Easter and 1,000
parents to share the plans they’ve made. A third of kids (33%) ranked
spending time with mum and dad at home above going away on holiday
(21%), and hanging out with their friends (15%). In contrast, nearly
six-in-ten parents (58%) are organising separate activities to keep
their children and their friends entertained, with more than half (55%)
opting for potentially expensive days out at UK attractions over family
fun at home.
Busy parents are also juggling different
demands on their time, which makes it harder to set aside quality time
with family at home: two thirds (60%) report that they will need to
spend time getting on top of jobs around the house and sorting out the
garden (68%) during the Easter break.
When asked to name their top five wishes for
the perfect Easter, kids would most enjoy a family picnic, followed by
an Easter egg hunt at home and seeing baby Easter animals.
“All I want for a perfect Easter”, as voted
for by kids:
A family picnic outdoors
An Easter egg hunt at home
Seeing baby Easter animals
Winning an Easter egg race
Baking Easter cakes and biscuits
UK mums and dads find it hard to come up with
activities for the whole family to enjoy together. While more than
three quarters (77%) see Easter as important family time, nearly
nine-in-ten (87%) say they struggle to find things to do that will
appeal to both adults and children of differing ages.
If kids were to be granted a special wish
this Easter, it would be to roll out the blanket and games for a picnic
with their family, according to a survey released today by Sainsbury’s.
This Easter, Sainsbury’s is helping parents create special time together
with family by offering food and entertainment inspiration in store and
on the Sainsbury’s Live Well For Less website.
Liz Fraser, family psychologist, commented:
“Easter falls a lot later this
year so both parents and children want a break to draw breath and relax
more than ever. As this research shows they feel under pressure to
juggle organising exciting days out for the children with the need to
get things done at home. The psychological and restorative benefits of
spending time together as a family are widely reported and quality time
with immediate family is clearly something that children love too.
“It just goes to show
that you don’t need to spend lots of money or even leave the house to
create special Easter memories for children that will last a lifetime.
In fact, it is by leaving a few afternoons free to enjoy simple
activities like having a picnic in the garden together as a family that
parents will feel revived, rested and relaxed ahead of the busy summer
Clare Barton, toy
buying manager at Sainsbury’s added: “The long Easter holiday can
seem daunting for some parents with seemingly endless amounts of time to
fill and squeezed budgets. However, it’s time together and simple
celebrations with mum, dad, siblings and grandparents that children are
looking forward to the most over the bank holiday weekend. We are
delighted to inspire parents and kids alike to get active and be
creative for a little less than they might have expected this Easter.”
For more information on
meal planners and recipes to help families Live Well for Less, please