Fiesta debuts industry-first MyKey technology in the UK from January;
enables parents to place certain restrictions on young drivers to
promote safer driving
as Government is reportedly considering proposals targeting young
drivers in a bid to cut road deaths
with MyKey owners will be able to limit top speed, reduce maximum audio
volume, and override deactivation of driver assistance and safety
– The UK’s top-selling car, the Ford Fiesta, sold in the UK from January
1 2013 will be offered with innovative technology allowing the owner to
place restrictions on how the car is used, including top speed, to
promote safer driving.
Fiesta will be the first car in Europe to feature Ford’s MyKey
technology. It is targeted primarily at parent owners, giving them
control over how the car is used when driven by a third party, typically
a newly-qualified teenage motorist.
can program a key that restricts the top speed of the Ford Fiesta,
reduces the maximum volume of audio system, and even disables the audio
system altogether if driver and passengers are not using safety belts.
can prevent the driver from deactivating safety technologies such as
Electronic Stability Control and Active City Stop, which can help
mitigate or prevent low-speed collisions.
launch comes as the Government confirms it will take action to improve
road safety among young drivers.
secretary, Patrick McLoughlin, told the Daily Telegraph (17-11-12):
“When I talk to young people who have recently passed their test, what
they say sometimes is that peer pressure is put on them to go fast, to
not anticipating an accident, but something goes wrong. They are not
drivers with a huge amount of experience by the very fact of being new
drivers. I think we have got to look at that,” said Mr McLoughlin.
Ford Fiestas sold than any other car in the UK, MyKey will quickly
become a widespread safety feature on the UK’s roads - almost 100,000
Fiestas have been sold in 2012, up to October.
MyKey European system architect, Peter Patzelt, said: “All parents know
that if teenagers are experts at one thing it’s finding ways of getting
into trouble. MyKey allows Fiesta owners to set sensible restrictions
for young drivers, and delivers peace-of-mind for parents.”
Patzelt continued: “Parents love MyKey because it helps them reduce
their teenagers’ exposure to risk at the wheel. Young drivers are not
too keen on MyKey until they learn that it often improves the chances
their parents will allow them to drive in the first place.”
system forms part of the new Fiesta’s safety offering that also includes
SYNC Emergency Assistance and Ford’s Intelligent Protection System with
works by recognising different keys for the same car and then adjusting
the vehicle settings according to the owner’s requirements. It also
enables owners to programme chimes to sound at set points between 70-140
km/h, prevents seatbelt reminders from being disabled and delivers an
earlier low-fuel warning.
first introduced by Ford in the U.S., and is now standard on most new
North American Ford vehicles. MyKey also now features as standard
equipment across much of the European new Fiesta range, and Ford
ultimately plans to roll-out the technology across its European product
line-up by 2015.
survey of the parents of 17- to 20-year-old drivers revealed 46 per cent
said their number one concern was their children speeding**.
The survey of more than 6,000 parents of young drivers across Europe
found 53 per cent of parents would be more likely to allow a teenage son
or daughter to drive their car if it was equipped with MyKey
European drivers under the age of 25 are up to twice as likely to be
involved in a fatal accident.***
Telegraph 17-11-12: Young drivers could be banned from carrying
Matters carried out the research in August 2011 from a sample of 6058
teenagers aged 17-20 from the UK, Germany, France, Spain, Italy and
Russia and 6058 parents of teenagers aged 17-20 from the UK, Germany,
France, Spain, Italy and Russia