New Ford Technology Helps Parents Prevent
Younger Drivers from Receiving Calls or Texts while Behind the Wheel
Industry-first technology allows car owners to prevent young drivers
receiving phone calls and text messages while driving
New Do Not Disturb feature is a function of MyKey and encourages younger
motorists to pay attention to the road, not their phone
New feature adds to MyKey’s other innovations such as maximum speed
control and audio volume limits
Essex, Oct. 28, 2011
– Ford is helping parents encourage younger motorists to drive more
safely with a new technology that can block incoming phone calls and
text messages while they are behind the wheel.
The new Ford MyKey® 'Do Not Disturb' feature is an industry first and is
designed to help parents encourage younger drivers to concentrate on the
road ahead by reducing phone-related distractions.
The industry-first feature – called Do Not Disturb – is part of Ford’s
MyKey technology, an easily programmable key that helps parents
encourage safer driving among younger drivers. Do Not Disturb works by
blocking incoming phone calls or text messages from a Bluetooth-paired
mobile phone, diverting calls to voicemail and saving text messages on
the device for viewing later.
Ford MyKey allows owners to program a special key that can also restrict
the vehicle’s top speed to 80mph and limit audio volume. In addition,
MyKey encourages safety-belt usage, provides earlier low-fuel warnings
and can be programmed to sound chimes at set points between 45-70 mph.
“MyKey adds a new dimension to auto safety by giving drivers standard
technology that encourages safer driving and limits their exposure to
risk, regardless of age or experience,” said Peter Patzelt, Ford system
architect for MyKey. “MyKey can give parents peace of mind when they
hand the keys over to their kids, and the new Do Not Disturb feature
helps parents control another risk factor when their child gets behind
Research suggests European drivers under the age of 25 are statistically
up to three times more likely to be involved in a fatal road accident
than experienced drivers, some 58,000 18-24-year-olds were killed in
European road accidents between 1999 and 2008.
“Inexperienced drivers are typically the most at-risk drivers on the
road,” Patzelt said. “The more we can do to encourage safe driving and
limit distraction the better. With MyKey, parents can set limitations,
while still allowing the freedom of driving a car.”
Safety for all the family
The MyKey Do Not Disturb feature joins a comprehensive suite of
affordable technologies developed by Ford to help protect drivers and
occupants of all ages.
the award-winning Focus is the first vehicle in its segment available
with Active City Stop low-speed collision avoidance technology, designed
to help the driver reduce impact damage or potentially avoid a collision
completely. This technology recently received a
Euro NCAP Advanced reward, as did Ford’s Lane Keeping Aid which uses a
forward camera to detect if a vehicle drifts out of its lane and
applies a small amount of steering input to
actively steer the vehicle back into the lane.
Soon, Ford will introduce industry first rear-inflatable
seat belts in its European product range, offering increased protection
to rear seat occupants.
our mission is to provide outstanding levels of safety through accident
avoidance technologies and advanced occupant protection systems," said
Stephen Odell, chairman and CEO, Ford of Europe.
become available from 2012 onwards in the Ford Fiesta and will then roll
out to the rest of the model line-up