Pledge 2 Play
is a brand new campaign launched by
directors of two creative kids’ brands, Aly
Cranston and Jennifer Duthie (recently
nominated as a Shell LiveWire finalist for
‘Entrepreneur of the year’).
Aly from The Rainy Day Box Co and Jennifer
from Skribbies came together through their
shared passion of getting kids back into
more creative and traditional play with a
little less gadgetry. This is now a message
that Aly and Jennifer are beginning to
spread with their new campaign
Pledge 2 Play. The campaign
encourages grownups to put down the gadgets
and provides creative support to help them
Pledge 2 hrs per week to spend creatively
with their little ones.
In a world with an ever-increasing number of
technological mediums the balance between
electronic and traditional play can get a
little uneven. Whilst there is a great place
for learning through apps, computers and TV
it is often an activity of solitude.
Pledge 2 Play is all about
encouraging parents to redress this balance
and make a conscious effort to interact as a
family in a creative way on a regular basis.
How does it work?
• Commit to a regular time each day or week
to spend the 2 hours creatively with your
kids; it could be 30 minutes every other day
or 2 hours over the weekend.
• Turn off or place in another room all
electronic mediums TV’s, ipads, computers
• Engage with your child in a FUN activity
(not homework), it could be going for a
walk, cooking together, making things,
drawing or story-telling.
What are the benefits?
• Children’s imagination and creativity can
improve considerably from this time
• Little ones may use the time to open up
about things that are on their mind.
• Family relationships can improve and
• You could notice an improvement in
But I already do this:
That’s great, most families do engage in
some traditional play. By joining the
Pledge 2 Play you’re showing
your support for this ethos and giving
yourself that gentle reminder to spend more
Pledge 2 Play will send you
creative ideas, tips and exclusive deals to
assist you in spending quality play time
with your children.
Let’s up the creativity and spend more
creative time together as a family with a
little less gadgetry.
To join the crusade and show your support
simply sign up here
You can also Like the
Pledge 2 Play Facebook page
Pledge 2 Play on Twitter