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Urgent road warning issued during the most dangerous month of the year

Figures show more pedestrians are killed and injured in November than any other monthĖ people urged to take precautions and get serious about road safety

Pedestrians are being warned to take extra care over the next month as winter starts closing in, with figures showing that more pedestrians are killed or injured in November than any other month of the year.

In 2010 2,631 pedestrians were killed or injured on British roads in November*, around 500 more than the average across the other 11 months of the year.

The higher than average number of accidents at this time of year is attributed to fewer hours of daylight and the fact that millions of us donít take any extra precautions to stay safe despite the more dangerous conditions.

And there are particular concerns for children, backed up by a recent study by Admiral which shows that only a third of kids will wear reflective clothing to make themselves more visible, even fewer will have a reflector on their school bag, while fewer than half know to cross the road in more well lit places during dark hours.

Worryingly, one in ten say they do not do anything differently when itís dark when it comes to road safety and awareness.

To get parents, children and everyone in the UK aware of the dangers this time of year can present for pedestrians, ROSPA are encouraging everyone to familiarise themselves with the Green Cross Code - now brought up to date for the 21st Century - and to make sure they are taking the proper precautions whilst crossing the road this winter.

WEBLINKS             

www.admiral.com/greencrosscode

BACKGROUND AND REGIONAL INFORMATION 

*Figures from Department of Transport (Road safety and Accident Report 2010)
The research for Admiral was carried out online by Opinion Matters between 03 / 01 / 2011 and 19/ 01 / 2011 amongst a panel resulting in number respondents type of respondents. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. Opinion Matters is registered with the Information Commissioner's Office and is fully compliant with the Data Protection Act (1998).

 

 

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