Shoe Aid for Africa – what
a difference a donation makes!
The collection for the 2008/9 Shoe Aid for Africa campaign took place
last October and finished poignantly on Child Poverty Day - Friday 17th
October. Children and families across the UK rallied together to donate
their unwanted shoes in a bid to change another child’s life, in Africa.
Shoe care experts Kiwi launched the campaign to give UK families a
chance to change lives in Africa. Children’s shoes from the UK, which
would otherwise have been thrown away, will be cherished by children who
have never known the luxury of owning a pair. This first pair of shoes
gives these children enormous self-esteem and pride.
A selection of schools, Sure Start centres as well as Scout groups
across the country kindly donated over 20,000 pair of shoes to the cause
last year. Kiwi representatives spent time in UK schools talking to
children about the shoes they donated and how they felt about helping a
child in Africa. The children wrote letters to accompany the shoes
wishing the children in Africa happiness and describing life in England.
Andy from Cippenham Primary School, Slough
Hello my name is Andy and I am 9 years old. The shoes I have donated
are the ones I dearly loved and I played football with them and all
kinds of sports with them. I hope you have a wonderful time with them. I
want to be a footballer when I grow up and if that doesn’t go well I can
always get a job at the theatre selling tickets and popcorn. I am happy
to give you these shoes because I don’t know what I would do without my
shoes. I don’t know what you like but I certainly love animals and if
you can, can you please give me a new species of animal, especially
cats, I adore them.
I hope you really like my shoes and rock on!
Just over a month after the collection, sorting began at the Planet Aid
UK warehouse in Corby, Northamptonshire. Planet Aid UK is the British
member of Humana People to People. On 20th November 2008 Kiwi
representatives wrapped up warm and got stuck in helping to sort
thousands of pairs of shoes.
Brigit Soe, Project Leader at Humana UK is very happy to partner with
Kiwi in this fantastic project:
very pleased to be working with Kiwi on the Shoe Aid for Africa
campaign. Their funding is much appreciated and enables us to provide
the shoes at no cost to the recipient. I think the campaign is a great
way of raising awareness within our younger generation of the issues
facing other cultures. I am very grateful to the team and I feel it is
important they get to see the campaign in action.’
The country identified as being most in need by the African branch of
Humana, ADPP, was Mozambique. The shoes started their three-month
journey to Mozambique just before Christmas and were shipped via Durban
in South Africa to Beira, the primary port of Mozambique. At present
when second hand clothes and shoes are distributed in Africa it is
common for the recipient to be charged a small sum to cover the
transport and handling costs. In the case of the ‘Shoe Aid for Africa’
campaign, all costs are totally funded by Kiwi so that both adult and
children’s shoes can be given out for free.
in Mozambique, Kiwi representatives spent a week in April travelling
around ADPP programmes including TCE (Total Control of the Epidemic)
HIV/AIDS camps, townships and street children’s schools and orphanages
in the Sofala and Manica provinces of Mozambique. The Kiwi team were
greeted with wonderful African singing and dancing at the symbolic
distributions. They spent time meeting children and learning about their
daily lives. They also took with them footballs and plenty of classroom
equipment including crayons, pencils and notepads to aid the children in
their classes. With their new equipment the children wrote letters of
thanks back to the children in the UK. This enabled the children to
engage and understand each other’s diverse cultures and made the
donations far more personal for the recipients of the shoes.
ADPP street school in Chimoio, Mozambique
My name is Adam Fernando. I’m from Mozambique and I have short hair
and brown eyes. I would like to say to you thank you for offering us the
shoes. I used to walk bare feet but due to your help, now I’m happy with
the shoes. In Mozambique the climate is temperate, it’s sometimes cold
and sometimes rainy.
At one particular school in Chimoio called “Formigas de Futuro”, meaning
“ants of the future”, the Kiwi team spent an afternoon listening to a
cultural programme of song and dance followed by an exhausting football
game! The children loved playing in the long grass and sweltering heat,
most of them barefoot, and they certainly gave the Kiwi team a good
Brand Manager for Kiwi enjoyed visiting Mozambique to help distribute
‘It was an amazing experience to see the joy and excitement in the
children’s faces when you fitted them with a pair of shoes. They had
such genuine happiness for receiving something that in the UK we take
The experience was a real eye-opener and it soon became evident how
important education was in changing attitudes and driving development in
Mozambique, which remains one of the world’s poorest countries.
Director for Kiwi, Margaret Jobling, is thrilled with the response to
the Shoe Aid for Africa campaign and overwhelmed by the number of shoes
donated. She hopes that it’s success can be built upon with this year’s
Shoe Aid for Africa campaign has allowed us at Kiwi to engage with
children around the country and educate them on the difficulties
children face in less privileged parts of the world. It was a fantastic
for members of the team to visit Mozambique and take part in the
distribution of the shoes first hand. They were privileged to meet the
Humana representatives working there and learn about the fantastic work
they are doing across numerous projects. Getting actively involved at
every stage of the campaign enabled us to see how Kiwi’s support can
make a difference and drives us to build on this success for Shoe Aid
for Africa 2009’.