PARENTS FEEL THE
HEAT OF SUMMER SPENDING SPREE
HOLIDAY HABITS COSTS PARENTS OVER £2K
The average family will spend
£2,102.16 per child on summer holiday entertainment during their
youngsters’ school years*, research has revealed today, and that’s
before any holidays are booked!
According to a poll of 1,000
British mums, over 56 per cent of families find the summer holidays an
expensive time with the average parent having to fund at least two
activities or trips per week for their children (before additional costs
such as uniforms and holidays are accounted for).
More than half of those surveyed
were forced to take extra measures in order to survive the summer
spending spree. The top three most common coping mechanisms were working
extra hours (30 per cent), using an overdraft facility (16 per cent) and
borrowing money from a family member (10 per cent).
The research was carried out as
part of the Mums’ SOS (Summer of Stress) campaign for the drink brand
Royal Crown Cola.
Ally Whitehead, Brand Manager
for RC Cola, said: “There’s no doubt that the summer holidays present a
wonderful opportunity to enjoy some quality time with your family.
However, with so much time to fill, there is a certain pressure on
parents to keep the children entertained and this can pull at the purse
strings during what is already an expensive time for families.
“There’s also a lot time
invested in keeping children entertained with parents having to find, on
average, an additional nine hours each week just to plan and organise
the summer fun - whilst also managing their daily routines.
“With this in mind, we have
decided to launch a new campaign, Mums’ SOS, to give something back to
mums up and down the country. Over the summer, we will be organising
free activities, prize giveaways and lots of top tips for all the
hardworking mums out there and we urge anyone wanting to benefit from
this to stay tuned to our Facebook page!”
For more information about the
Mums SOS campaign or RC Cola, please visit
*Based on £175.18 per year
covering a six week summer break and each child completing 12 years of
Whilst we also agree with these
plausible figures I am keen to encourage parents to seek out some
fantastic cheap or free opportunities available in your local areas for
all age children.
Surestart centres will hold
activities, shopping centres will too. Of course the shopping
centres are hoping you will spend money whilst in there but this still
can be a lot less than an expensive day out.
My top tip is to sit all the
children down and draw up lists of things they would like to do.
Encourage plenty of cheap/free things as well as the more costly events.
Ensure you say to them that you will not get to do all of these things
but also it works well when they go back to school and they need to know
what they have done. They will have their list.
I used to suggest some things
such as walk in the woods, kite flying, eating an ice-cream at the
seaside, painting stones, visit grandma, soft play centre, swimming,
making a camp in the garden or house, playing monopoly. I am sure
you can think of plenty more and the internet is a fantastic resource.
There is no doubt that a little preparation is worthwhile on the parents
part but I really do feel it is important for our own sanity.
Most of all --- enjoy your
summer holiday with your children. They soon get to an age when
they don't want to spend time with you even though right now I suspect
you may feel this is a godsend it is also sad that they no longer want
to share their holiday with you.
Good luck x