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James MartinJames Martin Gets Young People Cooking  

Celebrity chef James Martin is supporting a new campaign, which calls for young people to master at least five simple recipe dishes by the age of 25.

Research shows that the majority of 18-25 year olds (57%) are leaving home without the ability to cook even a simple recipe such as Spaghetti Bolognese.

Whilst the majority of young people claimed they could cook, when tested on popular recipes such as Spaghetti Bolognese, curry and even the humble Yorkshire Pudding, the majority simply couldn’t. Only 6% of this age group could make all three of these recipes.

5by25 is an umbrella campaign aimed at helping youth and parent groups co-ordinate their activities behind a single purpose – supporting young people to master at least five basic recipe dishes by the age of 25.

Core to the campaign is the www.5by25.com website which contains 25 basic recipes each with a Master the Dish challenge. The campaign is looking to encourage 5 to 25 year olds to visit the site and master a dish for life.


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