Celebrity chef James Martin is supporting a new campaign, which calls
for young people to master at least five simple recipe dishes by the age
Research shows that the majority of 18-25 year olds (57%) are leaving
home without the ability to cook even a simple recipe such as Spaghetti
Whilst the majority of young people claimed they could cook, when tested
on popular recipes such as Spaghetti Bolognese, curry and even the
humble Yorkshire Pudding, the majority simply couldn’t. Only 6% of this
age group could make all three of these recipes.
5by25 is an umbrella campaign aimed at helping youth and parent groups
co-ordinate their activities behind a single purpose – supporting young
people to master at least five basic recipe dishes by the age of 25.
Core to the campaign is the
website which contains 25 basic recipes each with a Master the Dish
challenge. The campaign is looking to encourage 5 to 25 year olds to
visit the site and master a dish for life.
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